Privacy Policy

Privacy Policy

Last Updated: June 2026

This Privacy Policy describes how Gypsy & Gem ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies are data files placed on your device or computer and often include an anonymous unique identifier. Cookies help improve your browsing experience and allow us to better understand how customers use our Site.

  • Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.

  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site and interact with our marketing efforts.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including:

  • Name

  • Billing address

  • Shipping address

  • Payment information

  • Email address

  • Phone number

We refer to this information as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect to:

  • Process and fulfill orders placed through the Site

  • Process payments

  • Arrange shipping and provide order confirmations

  • Communicate with you regarding your order

  • Respond to customer service inquiries

  • Screen orders for potential fraud or risk

  • Send marketing communications, promotions, and updates when you have opted in to receive them

We use Device Information to:

  • Help screen for potential risk and fraud

  • Improve and optimize our Site

  • Analyze customer browsing behavior

  • Evaluate the effectiveness of our marketing and advertising campaigns

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties that help us operate our business.

Examples include:

  • Shopify, which powers our online store

  • Payment processors that securely process transactions

  • Shipping carriers that deliver your orders

  • Email marketing platforms such as Klaviyo

  • Analytics providers such as Google Analytics

You can learn more about Shopify's privacy practices here:
https://www.shopify.com/legal/privacy

You can learn more about Google's privacy practices here:
https://policies.google.com/privacy

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also disclose your information if required to do so by law or if necessary to protect our rights.

BEHAVIORAL ADVERTISING

We may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

You may opt out of targeted advertising through the following services:

Facebook:
https://www.facebook.com/settings/?tab=ads

Google:
https://adssettings.google.com

You may also opt out of some advertising services by visiting:
http://optout.aboutads.info/

EMAIL MARKETING

If you subscribe to our email list, we may send you promotional emails regarding new products, sales, events, and other updates. You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

SMS MARKETING

If you choose to opt in to receive text messages from Gypsy & Gem, you agree to receive recurring automated marketing and informational text messages at the phone number provided.

Consent is not a condition of purchase.

Message and data rates may apply.

You may opt out at any time by replying STOP to any message. Reply HELP for assistance.

We do not sell or rent customer phone numbers collected through our SMS program.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request corrections to your personal information

  • Request deletion of your personal information

  • Withdraw consent for certain uses of your information

To exercise these rights, please contact us using the information below.

DATA RETENTION

We maintain your Order Information for our records unless and until you request that we delete this information, unless we are required to retain it by law.

SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, misuse, disclosure, or destruction.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or operational needs. Changes will be posted on this page with an updated revision date.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us at:

Gypsy & Gem

Email: hello@gypsyandgem.com

Website: www.gypsyandgem.com